Alongside my short film for World Press Freedom day, we were required to produce a print artefact that worked alongside it. I chose to create a short publication on the day itself, detailing the history, my message and the impact that the day’s awareness has had on the media the world over. Entitled ‘Today is May 3rd’, my hope for the content was to make it available to a wide audience, therefore appropriate language was used. I aimed to use it as a teaching tool so that individuals that might not be aware of the need for such a day could learn of it in a way that was personable and fairly informal. I didn’t go into unnecessary detail and I stuck to communicating what was factual and not largely based on a matter of opinion.
My main theme for the artefact was that of simplicity and distortion, but these related to separate aspects of the outcome. Simplicity was related to the entire piece, through colour scheme, layout, format, stock etc, whilst distortion was used only visually, as I didn’t want any of the information itself to altered in any way. Because of this, the copy was written in a way that allowed the reader to read through the broadsheet in any way they wished. Page 4 would work with page 8, page 14 would work with page 3.
I chose to keep my broadsheet containing type only, as this relates to my typographic short film. I also felt that the use of imagery can be subject to interpretation, which is generally less so with the written word. Plus, imagery was not needed in this piece.
Many of the layouts have relevant links to the subject matter of press freedom, with a regular use of arrow shapes to play on the theme of guided perspective, and a large number of text boxes that interact to distort the perception of the shapes made by the paragraphs. However, no decision was made that would compromise on readability of the information.
The use of folds throughout the artefact allow for a number of things. The reader is able to physically interact with the piece by searching for information under folds and being able to work out that when the folds are placed down together, the centre spread reveals a hidden image. However, there is no direct instruction to do this, as it’s left entirely up to the reader. The revealed image is a picture of the anamorphic type from my short film, (another link between the two outcomes), showing the message from it’s clearest perspective. This again plays on the theme of perception, as a suggestion that we as a public need to take action to improve the quality and the amount of information that is made available to us, which will give us a greater perspective on a number of matters.
The piece is A2 in size when open.
And I do apologise, I couldn’t help but make that rather wordy. As always I just had far too much to say.